Platform

In today’s industry there are several ways in which platforms are used to intrigue and target various different audiences. Companies now choose to us ‘360 campaigns’ which means the brand is commissioned over a variety of different platforms. Again this is a very similar concept to advertising.

The different commissions can include, online games, animations, video clips for YouTube and android and iphone markets, films, TV shows, etc. They all create different platforms for people of different interests and for people to enjoy different ideologies. For example animations could be created to target a younger audience, so they can to understand and gain interest: broadening the brands market. These different platforms change the way people can interact with the brand and the theme. E.g. a computer game would allow you to get involved and become part of it.

Several of these platforms are played over different variations in time, to create different impacts. 10 minute clips featured on YouTube to intrigue interests. 10 hours across weekly episodes keeping people coming back to watch. 100 hours over season, where it is played every day within a season so people come back each season to see what’s happening, this can then also come out as a box set for people to collect.

As a graphic designer I could come across having to do something like this for a brief so seeing all of the outcomes and developments is truly inspirational. A good example of a subject which works across several platforms to intrigue different viewers is ‘Dr Who’.

They create a wide range of different platforms to entice and fulfil different viewer’s likes and passions. From films, TV shows, animated series, computer games, features on YouTube etc. We can see that they have to very similar imagery and styles across the different platform so the imagery does not go on a complete tangent. This also shows a good use of advertising as the image stays consistent but can work across a variety of platforms: e.g. the TV series is turned into an animation, yet with easily recognisable differences.