Information Design

Information is passing us by every day, but how much have we taken in and remembered? Being a graphic designers and visual communicators we all have to think about all of the different ways in which we could communicate information to reach different audiences making them enjoyable, effective, and inspirational; overall creating an impact on the audience.

Information design is about creating efficient, effective, understandable and enjoyable pieces of information. It is a non traditional approach, a different visualisation, a way of integrating images and visual design into statistical information or heaps of text.
Information graphics have been around for several years and there are several traditional to more contemporary designs which people have been producing. None the less they are all very beautiful, eyes catching and create efficiency to the information. They allow us to create an instantaneous way of comparing information, and allow us to make immediate responses.

I feel they give greater depth and create broader scope to the initial information. The pleasure given by looking at these images in comparison to a heap of statistics is on another level! Below I have made a collection of a few inspirational designers of information design.



Charles Minard – His flow map of the Napoleon march, showing the number of people from the start to end, in a simplistic graphical way in comparison to it being a table of statistics. One of the first forms of information graphics.



Nicholas Felton – a modern, boundary breaking, approach to information design. I would say he is one of the top designers of information design today -more of his graphics are here: http://www.theloudcloud.com/felton/




A few additional imforation graphics showcasing a variety of designs and interpriations



I have found a few moving motions of visual graphics some common themes as well as some which break boundaries of the traditional information systems. Also able to see how the market and brands today are integrating this practice into their design strategy! It is inspirational to see that graphics like this are produced rather than a mountain to text.