Delivery

The market and canvases for our work to be showcased and delivered throughout the world is endless; creating the most efficient and effective ways of delivery to the intended audiences.

There are thousands of ways in which our designs can be featured: From above the line promotion of T.V commercials, billboards, magazines and cinema etc. To smaller, below the line promotion like, leaflets, banners, flyers, direct mail; none the less any method chosen; being most effective to its intended audience.

Any good piece of design/illustration/photography etc can be changed to work on a variety of platforms, to be delivered in a variety of ways to advertise the style/image.
For example the illustrator Rob Ryan has currently been spreading his work across a myriad of platforms, keeping his style and imagery yet imputing them into a variety of platforms in which his target audience will be interested in and to general just generate interest in his style. Something in which all of us designers should think about doing!

Here is an example of one of my previous pieces of design, as you can see I have adapted the initial design to be able to deliver it on a myriad of platforms. One design delivered using the above the line promotion: on a website and the other below the line:  featuring as a poster in a shopping mall; none the less both working to the best to attract the intended audience.

Above i came across these displays, one for Hello Kitty and the other for Cath Kidson and it is clear to say that the brand style has clearly been established and the ability to deliver the style and the brand over a myriad of platforms is clearly successfull! We can see a consistant theme running across the products and a clear range also, creating something for everyone!