Bricolage is a concept of construction from a range of things available to us, the creation of a visual from a variety of mediums.
50 years about this would have meant the conjunction of photography, pencils, paint, pastels combined to create a visual. If we look at the way it is used in contemporary culture it means using computer software to re-touch, combine and manipulate images to create a visual. Both methods working so well that they question whether the image we are looking at is real or not.
This in a sense bricolage can be done with almost anything from art, advertisings to poetry and writing; combining things together. It again makes us question who’s and what is the original? Exemplifying my views of nothing being original and that everything comes from a source, a context; whether it be from an artist or piece of design etc.
A good example of this in a historical context would be Elsie Wright - Cottingley Fairies. This image caused a huge impact during 1917, questioning the reality of fairies and mythological creature; when this image was simply created with some sort of collage, pencil drawings.
In today’s contemporary culture there are several images produced which use this medium of bricolage to create new and innovative visuals seen today. Making us question the reality of what really does happen. I feel that this car advertisement is a perfect example of visuals today!
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