An Audience.... key to a reliable & creative process

An audience is vital for any piece of design, each brief has to create an educated response in order to appeal, intrigue and do its job for the different audiences. The different audience will influence the aesthetic, language, design and approach etc in which a designer would take towards and product, advertisement to entice the audience. The understanding and knowledge of the different audiences will enhance and focus the method communication designers choose to use.

If you were to get one brief and have to create it for two different audiences, both creations would be completely different. Ideas will have to be totally different and  be manipulated around the particular target market, to see what the different ages, races, gender etc will respond to best.
For example designing for younger children you would have to think of ascetics like colours, textures, characters and even the choice of language; to find what is appropriate and entices them. Whereas for an adult you would have to use sophisticated language, interpretations and complex yet thought provoking imagery in order to engage them; in comparison to children’s audience.

Below I have a few examples of different magazines which are aimed at completely different audiences, each using techniques which engage and communicate for their intended audiences; in terms of their design, aesthetics, language etc. Just as any advertisement or product should aim to do.

 As a visual communicator myself I find that this will be a particularly important part of my journey though university and thought my career in the visual communication industry. As I will have to create a variety of different responses to appeal to the targeted market in which any brief is based on.