Friday, 2 March 2012

Visual Language

A visual language is a method of communication, a visualisation of speech and language. It is the form to speech, a type and preservation to a visual story. Just as people can verbalize their thinking they can visualize it too. The sheer amount of visual languages and forms preserved today is as of the global village we are sitting in today.

Just as maps and painting are examples of visual languages; so are musical notation, and the different languages script e.g. English, Arabic, Chinese, and Sanskrit. The beauty that someone has had to created these shapes, all with particular features to make particular sounds and pitches; that we are learning and passing on to thousands around the world!
All of the different shapes and forms which make a language are truly unique and without them over the years we would not be able to tell a story or play a piece of music. If it wasn’t for visualisation of language and creation of form; every story, music piece, day-to-day language would be morphed like a game of Chinese whispers.
Through more foreign languages like Sanskrit, Arabic and Chinese we find that they create transliteration. This is no matter what accent you have the visual form, with its verbs, asterisks and sheer detailing it all can be written and when someone reads it they will pronounce it in that accent.
It is too often that we just use write these letter formations and don’t admire how much they really make a difference in our lives today. Even though people may just look at the shapes without any meaning; the inner beauty of just the shapes carrying a story and reading out as a story, for people to understand over thousands of years makes the visual languages so beautiful!

After being inspired by this formation of language; I remembered a favourite artist of mine which creates a visual language through his typography.  Luke Lucas interprets meaning into his letter forms; giving them deeper and more literal means. Overall adding striking, beauty and strength to the word used; as well as adding visual pleasure to the commissioned brief.       

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