Designing for invitation: This aims to invite and engage people into the product, service or brand; persuading them into the idea. Simply communicating the offer to the audience.
Throughout all advertisements it is clear to say that they all use aspects, illustrations and graphics to draw you in and engage you into the product they are offering. From accountancy companies, fashion to food and electrical products all use this principle to persuade the audience.
An example of a company using its unique selling points (USP) of the product to persuade people to buy the products is the McCain chips: expressing their British potatoes, by using the products themselves to create a union jack. Another example is the marmite campaign has a series of delicate illustrations yet put across it love or hate it strap line/ideology. The brand also keeps you interacting with the product by having websites and facebook like or hate it pages.
Throughout all advertisements it is clear to say that they all use aspects, illustrations and graphics to draw you in and engage you into the product they are offering. From accountancy companies, fashion to food and electrical products all use this principle to persuade the audience.
An example of a company using its unique selling points (USP) of the product to persuade people to buy the products is the McCain chips: expressing their British potatoes, by using the products themselves to create a union jack. Another example is the marmite campaign has a series of delicate illustrations yet put across it love or hate it strap line/ideology. The brand also keeps you interacting with the product by having websites and facebook like or hate it pages.
Design for information: This is used to inform and educate the audience. Creating simple concepts for complex data/information; adding understanding.
One of the most iconic pieces of information design is the Underground tube map originally by Edward Johnston and adapted by Harry Beck. A simple creation informing people of which trains go where and all the stops they take. Simply using colour codes for different trains, dots for the stops, diamond shapes for interchange stops, stop names and the river Thames running through created a clear circuit like, informative design. This design is so clear and presented so well that it has been manipulated over a range of railways throughout the world.
One of the most iconic pieces of information design is the Underground tube map originally by Edward Johnston and adapted by Harry Beck. A simple creation informing people of which trains go where and all the stops they take. Simply using colour codes for different trains, dots for the stops, diamond shapes for interchange stops, stop names and the river Thames running through created a clear circuit like, informative design. This design is so clear and presented so well that it has been manipulated over a range of railways throughout the world.
A simple piece of advertising adds that emotion and movement to their design campaign as well as adding insight into the product is the apple iPod adverts. From the movement of the silhouette to the vibrant bursts of blocking colour.
An adaptation of the current iconic I Love NY logo by Milton Glazer expressed emotion and added real ethics to what happened. When the 911 attacks happened Milton simply adapted his current logo design, by burning the corner of the heart to show the terror which happened (corner because that is where the state of NY is on the map); but also with the additional text it boosted the morals of the country when it was posted up.
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